Top 10 Twitter Tips for Filmmakers

TwitterBy Thom Powers , Stranger Than Fiction:    In the lead-up to the Toronto International Film Festival, STF fall season and DOC NYC, I’ve frequently been guiding filmmakers on how to make the most of Twitter. It’s free and far-reaching. If you’re a newcomer, you won’t take long to get the hang of it and find your comfort level. Note the examples of @errolmorris or @gary_hustwit or @mmflint who each have different approaches. Read the charming NYRB blog by @MargaretAtwood about her early experiences on Twitter.

For more guidance, here are 10 Twitter TIps for filmmakers from @thompowers:

1) Refine your profile: Make your Twitter name short and easy to remember. Because Twitter traffics in 140 character messages, every letter counts when people re-Tweet you. Use the profile bio to steer readers to your web site or Facebook page. Get a catchy image for your icon. If you decide to change/shorten your Twitter handle, you can do it without losing your followers. A big decision is whether to create a handle for one specific film or you as a filmmaker. I think the latter strategy is longer-lasting. Also readers prefer to follow a person more than a promotional feed.

2) Communicate w/ popular users in the film world: See the STF list of Top 100 Twitter users in the documentary world; and Twitter’s list of documentary streams. You can catch the attention of other users by mentioning them in Tweets, like “Watch our new trailer… cc: @thompowers”

3) Identify influential users: Beyond the film world, look for other specialists on your film’s topic: journalists, organizations, celebrities, politicians & pundits. Follow & engage them. When you find someone closely aligned to your interest, see their profile page for who they follow. Re-Tweet other people’s comments and they’ll catch on to you.

4) Use hash tags: When you use hash tags in your posts like #TIFF12 or #documentary, people searching those words will find you. Search these tags yourself to see what others are saying.

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About Winter Film Awards

Winter Film Awards (WFA) is a volunteer-run and operated celebration of the diversity of local and international film-making. Our Mission is to recognize excellence in cinema and to promote learning and artistic expression for people at all stages of their artistic careers with a focus on nurturing emerging filmmakers and helping them gain recognition and contacts to break into this difficult industry. We pride ourselves on our diverse collection of Festival selections, allowing our audience to enjoy films they normally wouldn’t think to seek out. WFA is a minority- and women-owned registered 501(c)3 non-profit organization.

Posted on July 10, 2014, in Filmmaking Tips & Advice and tagged , , . Bookmark the permalink. 2 Comments.

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